A cohesive brand identity was created through use of color, minimalist and modern design elements, and a focus on quality materials and visual elements. The neighborhood list found embossed on the notebooks and imprinted in high gloss black on the folders reflect Center City Listings deep knowledge and love of their city. The vertically placed script logo indicates the brands goal of ever growing and expanding, mirroring the growth of Center City Philadelphia itself. The high gloss informational book is handed out to prospective clients who are considering listing their home with Center City Listings and features minimalist and carefully designed features on the brands many awards, team mem